POOJA /

Designer. Creative. Out of the BoX Thinker.
 

With a deep-rooted design philosophy based in the balance of aesthetics and science, I am a performance-driven, multidisciplinary designer with a love for intuitive visual narratives. My approach to design is both critical and holistic. I find happiness in helping brands tell compelling stories [through Brand Identity, Web Design, Photography, etc.], I am able to provide a clear direction through a harmony of rationality and imagination.

From concept to execution, my method of work is highly organized, proactive, and forward-looking. I have demonstrated success within the luxury space [DITA Eyewear, Christian Roth Eyewear, St. John Knits, and Medelita Lab Coats + Scrubs] and experience across the spectrum of design and content creation including brand strategy, brand identity [logos, color schemes, typography, overall visual identity], email marketing [strategy, design, and implementation], UI/UX, front-end web, photography [shooting + retouching], video editing, social media, packaging, and print [design + overseeing production through vendors].