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ELEVATED MEDICAL UNIFORMS

Upgrading traditional lab coats + scrubs through superior fabric technology, modern and professional design, and concierge level customer service.

MEDELITA //

 

ROLEs

ECOMMERCE BRAND MANAGER [FEB. 2020 - PRESENT]

SENIOR DIGITAL GRAPHIC DESIGNER [JAN. 2019 - FEB. 2020]

I began at Medelita as a Senior Digital Graphic Designer working on bi-weekly email marketing, B2B presentation decks, and helping with all photography needs [pre-production, shooting, retouching, etc.]. Being promoted to eCommerce Brand Manager, my role shifted to focus on Conversion Rate Optimization through UI/UX + A/B Testing, expanding the reach of email marketing [new customer opt-in, segmentation, calendaring the email schedule, and designing the emails], and continuing maintain and elevate the level of images.


EMAIL MARKETING


WebSite [homepage Banners + Web Refresh]

Women’s Lab Coat

Category Page

A description of the page and the changes that I implemented + how I came to the idea and execution.

About us / Our Story

corporate narrative page

A description of the reasoning for the changes on this page