Surf Industry Manufacturers Association

project scope


This bold re-branding of the SIMA logo reflects on the authenticity of the organization. The logo reflects surfing during the Golden Hour. The moments where the sun gives earth an ethereal quality. The Golden Hour concept is clean, corporate and trustworthy. The design transcends trend; the multiple forms of the logo allows it to live in all mediums comfortably and confidently.

brand identity

Logo and wordmark design, business cards layout, apparel design with branded application, implementation in advertising, mock up of web refresh

alternate brand identity proposal